Steve Mathis is the current president of Phantom Rivers and is also responsible for marketing. Linda Thunen is our secretary and treasurer, and compliance officer. Gary Smith is our assistant winemaker, Diana Smith is in charge of events, advertising, and merchandise, Susan Mathis is our promotional marketing manager, and John and Kerri Klacking are our Nevada expansion team.
Peloton Cellars® is the creation of four friends from “back-in-the-day”. It is our mission to create high-quality wines
that are a pleasure to drink any night of the week and enjoy with any meal. All of our wines are crafted from the lush, fertile soil of the Paso Robles wine region of California’s Central Coast. From our well-balanced Cabernet to our crisp, refreshing Sauvignon Blanc, we pour (figuratively, of course) our love, knowledge and experience for making great wine into every bottle.
As for the name, the word “peloton” is French for “group”, but more specifically refers to the dynamic, main pack of riders in a cycling race. Since our love for wine rivals our passion for riding bikes, we feel that our wine embodies the color and spirit of cycling, it is only fitting to pay homage to two of our favorite pastimes.
As for the name, the word “peloton” is French for “group”, but more specifically refers to the dynamic, main pack of riders in a cycling race. Since our love for wine rivals our passion for riding bikes, we feel that our wine embodies the color and spirit of cycling, it is only fitting to pay homage to two of our favorite pastimes.